Influencers, opinion makers, multipliers. Whatever you call them, they are extremely interesting for marketers with their reach potential.

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The digital age has opened a door. And that leads directly to celebrity status for "normal people". People who have not previously held any special office or the like can now gain enormous fame: primarily as bloggers. Sometimes also as users with an intense presence on social networks such as Facebook, Twitter, Instagram, etc. -  or even within certain forums and other online communities.

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They have created a fan base through their blog posts, videos and statements within the social media platforms. Often they have also established themselves as trustworthy experts in a certain subject area. Most importantly, you have a voice that is heard and respected by many.

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It goes without saying that such a reach and reputation is extremely interesting for companies and has great potential.

Now that's a thing with trends. Sometimes they are over faster than you can see. From time to time, however, a trend also becomes a constant. 

This is the case with influencer marketing.

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